This is an issue that has bothered me. So I researched the apologetics and heard various opinions and explanations, from which I have curated my own understanding. The following is where I am at the moment. Who knows where I will be in 1 month or 1 year?
God wants people who really want and chose to be with him. God does not want robots, that is why he gave us free will.
Hell is reserved for Satan and the other fallen angels who followed Satan. The humans who don't want to be with God will not go to hell. They will be dead, forever. That is the opposite of eternal life which the God followers will have in heaven.