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Albert Einstein, Harlan Cleveland, W. Edwards Deming


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"Everything should be made as simple as possible, but not simpler."

-- Albert Einstein

(1879-1955) Physicist and Professor, Nobel Prize 1921


"For the problem of decision-making in our complicated world is not how to get

the problem simple enough so that we can all understand it; the problem is how

to get our thinking about the problem as complex as humanly possible--and thus

approach (we can never match) the complexity of the real world around us."

-- Harlan Cleveland


"If you can't describe what you are doing as a process,

you don't know what you're doing."

-- W. Edwards Deming


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